No Such Thing As Selling Out?

The LA Times came out with an article today in which author Chris Lee states that “It’s no longer possible to “sell out.” An interesting assertion to say the least! The crux of Lee’s argument is that since brand-sponsored music is becoming an increasingly common endeavor, selling out no longer exists. This is analogous to asserting that since crime in Mexico has exploded, there actually is no crime. I do see Lee’s point: with recorded music revenues rapidly drying up, performers need a new way to support themselves. If having a Patron logo on your digital LP’s website pays the bills, I don’t really see an issue as long as you really like tequila. On the other hand, no matter what anyone says, music is an art as well as a business, and it definitely still is possible to sell out.