Neon Indian Signs With Green Label

Mountain Dew is usually associated with nerds playing video games in their basements. Soon it could be synonymous with nerds making music in their basements. A couple years ago Mountain Dew partnered with Cornerstone Promotions, the people who run the Fader, to start a record label, Green Label Sound. The label has been on a signing hot streak ever since with a roster of talent which includes Matt and Kim, Chromeo and Holy Ghost. Now Neon Indian is the latest to sign with the all-digital label. Brands sponsoring musicians are all the rage currently-with everyone from 10 Deep to McDonalds getting in on the action. Results are varied, and I’m not sure how I feel about all this. I guess if it helps good musicians make the music they like, that’s all that matters. More info here.