EMI Shoots Self in Foot Again

EMI’s financial difficulties are no secret, but some of the label’s fundraising strategies are having a counterproductive effect. Labels earn money each time a video is streamed on Youtube, and to increase Youtube streams, EMI has outlawed the embedding of its videos. The result: more revenue from Youtube and a huge drop in free advertising. The New York Times has an article written by Damion Kulash, the lead singer of OK Go whose 2006 video “Here It Goes Again” was one of Youtube’s first viral success stories. In the article, Kulash alleges that OK Go’s videos have had their traffic slashed by more than half as a result of EMI cracking down on embedding. Check it out here