One month after going public, Headliner has passed a notable milestone. The Headliner exchange now has a reach of over 10,000,000 fans with over 2,300 bands using Headliner. The Headliner is growing at an explosive rate, and the increased size of Headliner’s fan base means more possibilities for bands to find fans interested in their music. For just $5 a band can now reach over 100,000 music lovers. All signs for Headliner are positive, and in a few weeks, we’ll hit the SXSW festival in Austin, find old and new friends, and demo our product. See you there.
Guitars are awesome, but sometimes transporting a large guitar case can be inconvenient. Cornell University has a solution : really, really tiny guitars made using nanotechnology. As part of a nanotechnology project, Cornell applied physics grad student Lidija Sekaric crafted two guitars, one the size of a red blood cell and one five times larger . The guitars can be played using a focused laser and emit sound at a frequency 17,000 times higher than a real guitar. Although the guitars are currently inaudible to human ears, they offer an exciting glimpse into a future where all instruments are played using lasers. Check out more info here..
Google has been integrating real time social marketing posts into its search function for a while. In October, the search giant paid $15 million to Twitter in exchange for being able to include select Tweets in its results. Now Google can search Myspace status updates. Myspace’s new-found searchability makes the platform even more relevant for bands getting their music out there, and makes Headliner an even more effective tool. The next time you post information about an upcoming show or a new track, there is a real possibility that update could show up on Google. More info here.
EMI’s financial difficulties are no secret, but some of the label’s fundraising strategies are having a counterproductive effect. Labels earn money each time a video is streamed on Youtube, and to increase Youtube streams, EMI has outlawed the embedding of its videos. The result: more revenue from Youtube and a huge drop in free advertising. The New York Times has an article written by Damion Kulash, the lead singer of OK Go whose 2006 video “Here It Goes Again” was one of Youtube’s first viral success stories. In the article, Kulash alleges that OK Go’s videos have had their traffic slashed by more than half as a result of EMI cracking down on embedding. Check it out here
Using Headliner just became easier and more effective. Now when you are creating a promotion you can click on the magnifying glass icon next to a band’s name to find links to their social media pages and a picture of the group. This way you can easily find the myspace of the band that wants to promote with you and decide whether or not you want to accept. Check it out.