Tom Windish Q/A on Billboard’s Site

Tom Windish is the founder of the Windish Agency, an independent booking company whose clients include Animal Collective, The Antlers and Hot Chip. Check out this interview with Windish, in which he discusses the state of the live music business, shares his personal philosophy, and describes the increased responsibility artists have in marketing themselves.

“Q: How has your role in developing artists changed over the 16 years you’ve been booking acts?
A: In many cases, the record company used to have a bigger role than it does now. These days, an artist is looking to develop their brand and market themselves more so than selling a record. And the live side of things is such a key component to helping an artist develop their brand.”