Marketing itself is an art form that requires skill and dedication for success. Cara Parish is an example of an influencer who creates great business content and shares her knowledge of social media on her blog. We got in touch with Cara to discuss her blog, marketing, and her advice on how to promote your content.
1. What kind of creator are you?
I’m more of a strategist than a creator. I’m an International Marketing Consultant. I help creators get their content seen and heard by the people who need and want it the most. With my work my clients develop relationships with their consumers to foster brand loyalty.
2. How did you get interested in social media?
I’ve always been a nerd for the internet. Not to show off that I’m becoming an old millennial but my Xanga was viral. Haha. I grew up in a very small town and social media connected me to the world. I made friends on the internet in Asia, California, Canada etc. For a girl growing up in a West Virginia, with 30 kids in her graduating class that was something my parents couldn’t fathom.
3. What do you use CoPromote for?
I use CoPromote to find great content to share and to help my content be shared. While so much of our social media space is over ran with click bait and like farms, it’s so nice to find a community of real people sharing real content who are there to help one another get their voices heard.
4. How big do you think cross promotion is in marketing?
Marketing at it’s very definition is promoting. Building a team of cross promoters to share your content is like having a small team of marketers with a loyalty to your content because you’ve helped them promote their content as well. So, to make it short, I think it’s invaluable.
5. What are some tips you can give to people trying to market their content on social media?
Do what your consumers want not what is trendy. Don’t post articles because that’s what your competitors are doing. Include diverse media in your tweets as often as possible either video (native uploaded from the app or via vine) or photos. I see so many people drown in the flood that is social media because they’re trying to be like the popular pages. The thing is if you want to be the popular page you have to be unique. What is your unique value proposition to your followers? What does your brand sound like and what is it here to say? Figure that out and then have fun with it.